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Our Mission. Our Team.

The Celery Story

Celery emerged from Y Combinator in 2012 with one goal: to help you sell your great ideas, better. Filling a void in e-commerce, Celery has become the single-stop for innovative brands – large and small – to take pre-orders, crowdfund independently, and to continue selling before and after items are in-stock. Today, Celery has helped thousands of businesses launch their way by providing the tools to crowdfund and pre-sell independently.

Celery is founded by a team crowdfunding and e-commerce experts and alums from MIT, Stanford, Groupon, LinkedIn and Foursquare, and is venture-backed by Y Combinator, General Catalyst, Elementum Ventures, Max Levchin, SV Angel, and other top investors.

The Founding Team

Chris Tsai
CEO & Co-Founder

Before leading the Celery team, Chris drove Groupon’s Asia expansion plan and held numerous roles building and investing in financial technology companies. Chris studied Marketing at the Wharton School and Computer Science at MIT. Chris loves all things Star Trek and pursuing what he is truly passionate about: helping makers bring their products to life. Chris’ favorite part about working at Celery is watching great ideas turn into great businesses.

Brian Nguyen
COO & Co-founder

Before founding Celery, Brian ran a social gaming startup, developed digital media strategy for 20th Century Fox, and earned double-degrees in Mathematical & Computational Science and Economics from Stanford. Fun fact: Brian met Chris in the Wharton School’s MBA program where they teamed up to launch Celery. Brian’s favorite part about working at Celery is analyzing thousands of crowdfunding campaigns and sharing best practices with first-time launchers.


Celery is backed and advised by top venture capital firms and investors

Press Room

Dodge Kickstarter Fees And Take Crowdfunding On Your Site With Celery Launch

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Crowdfunding: Not just for Kickstarter anymore

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How to Protect Your Intellectual Property When Crowdfunding: 5 Tips

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For Mass Appeal, Try Appealing to the Masses

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Celery Raises $2 Million To Help Makers Accept Pre-Orders And Take Payments When Ready To Ship

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Celery sets up preorder payment systems with 2 lines of code

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